Why innovation is critical - and how it provides a necessary edge

We all have our go-to snacks, favorite flavors and favorite brands that we have been buying for many years... But of course tastes change, we want variety and options to choose from and we also want to try things out sometimes. But how innovative is the snacks market actually, what do those innovations look like and how long do they last?

In this presentation, we take a look at new launches and new brands, the development of these in recent years and how we can actually determine whether a market is gaining or losing innovative strength.