ISM: 31.01–03.02.2021 #ISMCOLOGNE

Trend Court @ISM | Event on the ISM - the world's largest trade fair for sweets and snacks
Koelnmesse GmbH

Trend Court @ISM

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02.02.2020 | 9:00 a.m. - 6:00 p.m.
03.02.2020 | 9:00 a.m. - 6:00 p.m.
04.02.2020 | 9:00 a.m. - 6:00 p.m.
05.02.2020 | 9:00 a.m. - 4:00 p.m.
Trend Court @ISM Hall 5.2

Koelnmesse GmbH
Messeplatz 1
50679 Köln
0221-821 3195

The event

Innovations, current topics and trends - this the center of the new Trend Court in hall 5.2 at the ISM 2020. Here you will find all the highlights for the confectionery and snack industry in one place. In addition, a generous food court offers the opportunity to work up the newly gained impressions in a relaxed atmosphere.

The Trend Court@ISM consists of three main focuses:

1. Sweet Trends presented by Innova Market Insights

The global confectionery industry evolves continuously and surprises consumers every year with new taste experiences. Again in 2020 Innova Market Insights will inform visitors of the ISM about new product trends and provides insight into the latest developments in Sweets and Snacks. Moreover, three times a day Innova Market Insights will hold their trend presentations at the Expert Stage.

2. Start-up Area

In 2020, the Start-Up Area will again offer 22 companies no older than five years the opportunity to present their products and concepts under a joint roof at the ISM. The entire start-up area will located in the Trend Court of hall 5.2 and is the place for innovations. In addition, all start-ups have the opportunity to present themselves in the scope of a start-up pitch on the Expert Stage.

3. Expert Stage

The ISM Expert Stage is the first contact point for the exchange of knowledge and information events within the ISM. This are where current topics of the sweets and snacks sector will be covered.