ISM: 31.01–03.02.2021 #ISMCOLOGNE

Storytelling: Winning with Words | Event on the ISM - the world's largest trade fair for sweets and snacks
Innova Market Insights

Storytelling: Winning with Words

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Appointments
02.02.2020 | 2:00 p.m. - 2:45 p.m.
03.02.2020 | 2:00 p.m. - 2:45 p.m.
04.02.2020 | 2:00 p.m. - 2:45 p.m.
Expert Stage @ISM
Expert Stage @ISM Hall 5.2

english
Innova Market Insights
Velperweg 18
6824 BH Arnhem
+31 26 3032411

The event

With consumers being increasingly captivated by the stories behind their food and beverage products, companies are putting more effort in creating a compelling narrative that connects with the consumer. Learn more about storytelling, what’s driving the trend, and how ingredient provenance is proving its worth as a key element of brand storytelling.