Data to Shelf: Using Location Intelligence to De-Risk Store Expansion and Drive Retail Growth

How can FMCG brands turn scattered data into real growth? Together with Miralina – Halal Sweets, we present a hands-on case on how to combine location, online, and offline insights to identify the right B2B locations based on target groups and regional demand. We show how brands can reduce risks in store openings and make B2B sales more efficient. Attendees will walk away with actionable methods and direct takeaways for linking digital engagement with in-store performance.