ISM: 28.–31.01.2024 #ISMCOLOGNE

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Verbrauchererwartungen bei Süßwaren als Leitlinie für Innovationen | Event on the ISM - the world's largest trade fair for sweets and snacks

Consumer Expectations for Confectionery as a Guideline for Innovation

from Bundesverband der Deutschen Süßwarenindustrie e.V. - BDSI
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ISM Cologne
Bundesverband der Deutschen Süßwarenindustrie e.V. - BDSI
Schumannstr. 4 -6
53113 Bonn

The event

In various representative online surveys, the BDSI asked consumers about their knowledge and use of confectionery and snack products. 

The consumer surveys were conducted in November 2022 with a sample size of n=1,119, in November 2021 with n=1,036 and in December 2020 with a sample size of n=1,057 by the market research institute Bilendi/respondi. 

This shows which factors are particularly relevant for consumers - not only, but especially for product innovations.


We have prepared a graphic presentation of the most important results. You can find all the infographics prepared for this purpose in a separate section on the BDSI website:


Head of Communications