Consumer Attitudes Towards Healthy Snacking

An increasing number of consumers globally are engaging in on-the-go snacking more frequently than in the previous year, with a notable rise in snack consumption during travel or while mobile. Consumers are determining the healthiness of a snack predominantly by evaluating its ingredients. This trend demonstrates a significant shift toward seeking health benefits associated with specific ingredients, thus creating opportunities for innovation.

In this ISM-exclusive session, we will analyze how snacks are evolving to provide more tailored solutions for on-the-go consumption, the growing demand for health benefits in snacks, and the opportunities available for wellness-focused snacking.

This webinar, enriched with consumer-related statistics to identify trends and market opportunities, is essential for gaining insights into what is driving consumer behavior, the most important aspects demanded in products, and future predictions for the snacking segment.