Beep, Boom, Bang: 50 years of EAN and now the 2D game changer!

In this presentation, we will take a look at the impressive journey of the EAN barcode, which has been revolutionizing the world of commerce for 50 years.

Special attention will be given to the new 2D code, which replaces the classic EAN barcode. You will learn how the new barcode looks and what innovative features it offers. The new 2D code enables product tracking, easy recall actions, the integration of dynamic data such as best before dates, batch and serial numbers, and much more. Regarding future EU regulations, such as the Digital Product Passport (DPP), the new 2D code is also well-suited. From integration into modern digital systems to improving the customer experience, the 2D code opens up a variety of new opportunities for businesses.

We will also discuss the challenges and opportunities of transitioning from 1D to 2D barcodes.

Join us and discover how the new EAN barcode will shape the future of commerce.