ISM: No. 1 in Sweets

The concept and its advantages
Trade does not recognize frontiers. Worldwide business contacts are usual. Market overview and product comparison are becoming increasingly costly in time and money. The same applies to personal communication between producer and major customer. ISM is therefore conceived as an international platform for supplier and bulk buyers in the sweets and biscuits industry. Its two basic principles are: restriction of products to the relevant items visitors restricted to wholesalers and major buyers.
 

Good business
Business needs partners at every level of trade and negotiation. ISM provides the forum for this. International concerns are represented by their top personnel for good reason. It's the combination of established business connections, promising contacts and the exciting opportunity to meet new potential partners, which makes ISM so successful.
 

A high degree of cost-effectiveness
Participating at ISM saves travelling all over the world since everyone of importance will be at Cologne.
 

Venue
Cologne Exhibition Centre

ISM takes place annually in January/February. It runs for 4 days:
 
31st Jan. - 3rd Feb., 2010
30th Jan. - 2nd Feb., 2011
29th Jan. - 1st Feb., 2012
27th Jan. - 30th Jan., 2013
26th Jan. - 29th Jan., 2014