The Fair

2008: Organic confectionery and organic snack items at ISM

What role are organic confectionery products and organic snack items playing in supermarkets?
How important will organic confectionery products be in the future?

Supermarkets are offering a rapidly expanding range of organic products. When it comes to the confectionery shelves, however, merchants are looking at their product assortments and finding that organic products are not yet an important factor.
Only a limited assortment of items from umbrella brands are available. If a broader and deeper range of products were offered, the result could be more substantial turnover and good profits.

The ISM 2008 supporting programme will begin with a focus on current market data for organic confectionery products.

Then, experts will be taking part in a panel discussion addressing the following questions:

• Which products are well-represented among the offerings of the specialist trade?
• Which confectionery products are already available as organic variants in regular supermarkets?
• Which confectionery products will be in strong demand in the future?

Companies respond to consumer demand, and they are beginning to produce organic confectionery products. Even as recently as ISM 2006, numerous exhibitors were already presenting organic products in the sugar confectionery, chocolate, pralines, biscuits and savoury snacks segments.

Date: Tuesday, 29th January 2008

Time: 3:00 p.m.

Event duration: one hour

Location: Europasaal (Intermediate level 10/11)

Host: Bernward Geier, former director of the International Federation of Organic Agriculture Movements (IFOAM), Germany

Simultaneous interpreting: German/English