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Exhibitor Services

Welcome to ISM

There are four reasons for ISMs success

For a trade fair to be successful, it needs a clear concept that corresponds to the needs of both exhibitors and visitors. ISM has this concept, and it rests on four deciding factors.

A wide range of options
ISM covers the entire available range of confectionery world-wide – in all segments:

chocolate, sugar confectionery, biscuits, snack articles, ice cream and raw pastes.

Strict limitation of products
ISM concentrates on relevant articles. Only those end products that are destined for the retail trade are displayed.

Well-defined visitor groups
ISM is open exclusively to trade visitors – especially bulk buyers. The fair is open to buyers from the following types of wholesale and retail-trade companies: confectionery, grocery and co-operative wholesale outlets, retail chains and their regional branches, C+C companies, self service department stores and consumer markets, health food wholesalers, drug store chains, specialist confectionery retailers, cafés, confectioners, bakeries, filling station buying centres and filling station chains.

Focus on seasonal articles
Hardly any other sector is as dependent and trend products as is the confectionery industry.

Seasonal articles therefore represent a special product focus and make ISM an indispensable trend barometer.