The most important element for the kiosk and the convenience trade is the consumer, whose shopping and purchasing habits are the key that unlocks the market´s potential. At ISM, experts from the sector provided an insightful look at the "ultra" local suppliers. In addition to providing facts and figures, an expert from Switzerland shared his marketing experience in the convenience channel.

Host: Hans Jürgen Krone, Editor in Chief of Convenience Shop
Speakers:
Ev Kunath, Convenience Competence Center D-A-CH, The Nielsen Company - Facts and Figures
Prof. Sabine Möller, Competence Center for Convenience/Lekkerland Foundation Chair of Convenience & Marketing - KIOSKS in Germany
Andreas Berger, CEO Valora Retail - Experiences and strategies from Switzerland

Please find attached the speeches of the supporting programme:

Speech 1: Ev Kunath

Speech 2: Prof. Sabine Möller

Speech 3: Andreas Berger