Events
ISM had a lot to offer, with a top-notch supporting programme in addition to what is on the exhibitor’s stands.
Sweets & Snacks as gifts
There´s hardly another sector that can match the originality of producers of sweets and sweet promotional items when it comes to giving their treats clever shapes, packages and names that make them smart gifts for many different occasions. Anything goes if it appeals to the customers - and their taste buds. At our "ISM Fun Fair" the creations and new products from the sector were shown in an attractive setting. Visitors took advantage of this casual atmosphere and discovered inspiration for their business.
Sweet presents
Immersing visitors in a nostalgic county fair setting, the "Sweet Presents" special show displayed works created by international students of design from Köln International School of Design at the Cologne University of Applied Sciences. Under the direction of Professor Jenz Großhans and the designer Sebastian Heilmann, the students created a colourful array of new product concepts.
ISM Chocolate Master
In this special show at ISM, the master chocolatiers from the trade fair ´s partner country, Belgium, demonstrated their high level of craftsmanship and innovative chocolate design.
ISM Chocolate Master
New Product Showcase
The successful New Product Showcase, which is popular among visitors and exhibitors alike, returned again in 2012.
New Product Showcase
KIOSK IN EUROPE
The most important element for the kiosk and the convenience trade is the consumer, whose shopping and purchasing habits are the key that unlocks the market´s potential. At ISM, experts from the sector will provide an insightful look at the "ultra" local suppliers. In addition to providing facts and figures, an expert from Switzerland will share his marketing experience in the convenience channel.
Speakers:
Katrin Waller, Convenience Competence Center D-A-CH, The Nielsen Company - Facts and Figures
Prof. Sabine Möller, Competence Center for Convenience/Lekkerland Foundation Chair of Convenience & Marketing - KIOSKS in Germany
Andreas Berger, CEO Valora Retail - Experiences and strategies from Switzerland
