On everyone's lips at ISM: the sweet trends of the future
The ISM attracts countless trade visitors from all over the globe to the Cathedral City every year. The most important industry meeting place impresses with its diversified, colourful spectrum of offers of chocolate and sugar confectionery, biscuits and snacks. Exclusively end products destined for sale in retail outlets are exhibited here, whereby the focus lies on new products and seasonal items. Here at a glance are a few good reasons why the ISM is not to be missed!