ISM picks up on current nutrition trends in the snack sector and expands its offer with the addition of further products for in-between snacking enjoyment.
- Fruit snacks and vegetable snacks
- Jerky, meat snacks
- Coffee and tea
are exhibiting in their own theme pavilions in Hall 5.2. The special colour concept of the pavilions draws attention to them and they are clearly signposted. Here, the visitors will find different suppliers from the new segment in one location and can conveniently gain an overview of the offer of products in the respective area without having to walk far.
Centrepiece of the coffee and tea theme pavilion is the „Cupping Counter“. Here, workshops and seminars take place and the exhibitors’ products are being prepared by baristas and catering specialists, who offer samples to interested visitors for tasting.