The New Product Showcase has established itself as a main attraction for all decision-makers. In a high-quality special show, visitors get specific information about novelties of the sweets and snacks industry. In more than 120 displays the exhibitors of ISM present products that have emerged after the ISM 2018 showcase.
As in the years before, in addition to the best innovations of the special show, an additional prize will be awarded for the most innovative packaging of the special show - the ISM Packaging Award powered by ProSweets Cologne.
In 2019, the New Product Showcase will take place in hall 2.2.