Review: ISM Sweet Trends presented by Innova Market Insights

The global confectionery industry evolves continuously and surprises consumers every year with new taste experiences. Again in 2017 Innova Market Insights informed visitors of the ISM about new product trends by providing insight into the latest developments in Sweets & Snacks.

Innova Market Insights featured daily live presentations at 11:00 a.m., 2:00 p.m. and 4:00 p.m. in the passage between hall 4 and 5.

The rules have been rewritten and clean and clear label is the new global standard, taking clean & clear label to a new and supreme level. The “Clean Supreme” trend leads Innova Market Insights’ Top Ten Trends list for 2017, together with other key trends like “ Disruptive Green” and “Sweeter Balance.” This presentation intodruced not only these Top Ten Trends for 2017, but also help you to understand their implications for the confectionery and snacks categories.

Breakfast biscuits during your morning rush, on-the-go meat snacks in the car, a bag of sweets to share with friends or your all-time favorite treat just for yourself. Different moments require different snacks, which continues to drive further innovation into the snacking arena. This presentation discussed the latest trends and innovations in snacks and beyond, as the “snackification” trend diversifies even further.

The confectionery category has never seen more variety in flavors. Novel flavors are expected to shake-up this market and generate further innovation in the coming years, driving even more variety and excitement into the category. Yuzu, goat cheese, tea and champagne are just some examples of flavors that are entering the confectionery arena. This presentation tooks you on a sweet flavor journey through global innovation in this vibrant category.