Review: ISM Halal-Infopoint

Premiere at ISM 2017: at the central location on the Boulevard of the ISM visitors got an overview of the newest trends, products and further information regarding the Halal theme.

The diversity of the Halal products is a forward-looking trend on the German and European food retail market. Particularly the marketing of Halal positioned products gains in significance every year. A well assorted offer of specialities from the Halal sweets segment is an attraction, which attracts additional customers from the retail trade.

The Halal-Infopoint was an exclusive business platform, jointly organised by DTFOODambassador und FOODINT Transfer & Services, that aims at supporting manufacturers of halal products in finding new customers all over the world.