The Halal Infopoint, which has met with tremendous visitor interest ever since its premiere during ISM 2017, will again serve as contact point for visitors wishing to get an overview of the newest trends, products and further information regarding the Halal theme.
Halal is a forward-looking trend on the German and European food retail market. The diversity and marketing of halal-positioned products gain in significance every year. A well-assorted offer of specialitities from the halal sweets and snacks section is an attraction, which draws additional customers into the shops.
Position: centre boulevard in front of hall 4.2, stand no. BOU-1
This is also the starting point for the Guided Tours “Halal Prospects”
Organised by FOODINT Transfer & Services, www.foodexpo.de