Premiere at ISM 2017: Globally-operating dealers and manufacturers of Halal sweets and snacks will be presenting their products at the central location on the Boulevard of the ISM. A wide variety of existing and new products as well as future trends are clearly represented at a glance in a new shelfstore system in the GoodfoodHalal® Supermarket - the contact point for buyers wishing to get an overview of halal products available at ISM.
The diversity of the Halal products is a forward-looking trend on the German and European food retail market. Particularly the marketing of Halal positioned products gains in significance every year. A well assorted offer of specialities from the Halal sweets segment is an attraction, which attracts additional customers from the retail trade.
ISM Goodfoodhalal Supermarket is an exclusive business platform, jointly organised by DTFOODambassador und FOODINT Transfer & Services, that aims at supporting manufacturers of halal products in finding new customers all over the world.