Benefits of ISM

Innovations, ideas, inspirations: ISM surpasses every other trade fair in its role as the trend barometer and source of momentum for the global sweets and snacks industry. Only here you can gain such a wealth of comprehensive information about all the trends, market developments and competitors´ activities.

A concept tailored to meet your needs: ISM´s concept is optimally designed to meet your needs and the trade´s requirements. Only end products intended for the retail trade are displayed - from all the relevant areas: chocolate, sugar confectionery, fine baked goods, snack items, ice cream and raw pastes. That´s how the sector´s supply and demand are brought together in a targeted manner.

Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers.

Perfect timing: The fair´s early scheduling at the beginning of the year enables you to optimally plan and present all of your seasonal business. So you won´t miss any opportunities for turnover.

Meeting place for the industry


Here you'll meet all your direct contacts at one place. Exchange ideas with your industry peers on services, products and the latest developments.

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Central in every respect


The Cologne site is easy to reach for customers at home and abroad. Thanks to the fair site being located in the city center, there are many hotels in the immediate vicinity.

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Plenty of room for your ideas


On one of Europe's largest trade fair grounds you can plan any presentation and events of any kind and with the Koelnmesse organisation, you have a dynamic associate to assist you.

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