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FELFOLDI

Hungarians On Board - Felföldi's is back to revive the snack industry with new taste and colour

29.01.2019, 08:00h

Cologne, Germany, 29 January, 2019

Leading food innovator represents snack innovation at ISM Cologne

The Felföldi's team is now welcoming visitors enthusiastically at the world's biggest candy expo, the ISM in Cologne, Germany (27th-30th January, Hall 10.2, stands C088 & D089). We're especially excited about our new and improved Let's Cheese!, the all-natural healthy snack product aimed at the crucial and increasingly health-conscious 18-30 age range.

Export director Andrea Szabo has already greeted dozens of visitors and partners old and new: "The first day of ISM has been fantastic - we are delighted to be back again! We love the atmosphere of the ISM expo here in Cologne and we've already met lots of friends and potential business partners - we absolutely encourage you to visit if you would like to taste something new and exciting and discover the latest innovations in the candy and snack industry."

Following global successes with candy-filled straws and artfully-presented cake-mixes, Felföldi's is now offering a high-quality dry cheese snack "Let's Cheese!" that promises great taste, no added ingredients and a casual style aimed at young adults. It's just one of a range of products that combine the best of tradition, fun and innovation, to stand out in an increasingly competitive market.

Company founder Joseph Felföldi handed over partial control of his company to his son recently after a period of record growth. Over the next year, the company will be laying out its strategy to deal with new challenges including Brexit, sustainability and public health. Mr Felföldi knows from long experience that the rules of the game are always changing and is looking forward to an exciting year ahead.

For more information or additional details please contact:

Ibolya Kiraly
PR & Marketing Director
Felfoldi Ltd.
H-4030 Debrecen, Diószegi út, Keleti Ipartelep 6. Hungary
Mobile: +36-70-442-3029
Email: mailto:marketing@felfoldi.hu

http://www.felfoldi.hu

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For more information or additional details please contact:

Ibolya Kiraly
PR & Marketing Director
Felfoldi Ltd.
H-4030 Debrecen, Diószegi út, Keleti Ipartelep 6. Hungary
Mobile: +36-70-442-3029
Email: mailto:marketing@felfoldi.hu

http://www.felfoldi.hu